Job Information
Campbell Companies Lead Generation Specialist in Salt Lake City, Utah
Description
Duties & Responsibilities:
Develop and execute outbound lead generation campaigns including cold calling, email, search engine, and social media marketing.
Research and identify potential leads using a variety of online and offline resources.
Track and measure ROI/ROAS from all lead generation campaigns and adjust as necessary.
Landing Page CRO experience (including design, copywriting & a/b testing). Coding skills are not necessary, it's the conversion optimization we're looking for.
Manage inbound lead generation efforts, including responding to website inquiries, qualifying leads, and handing off qualified leads to the sales team in a timely manner.
Qualify leads by assessing their interest in our services and evaluate their decision-making authority and credit worthiness.
YOU MUST LOVE MARKETING & HAVE AN UNDERSTANDING OF DIRECT RESPONSE MARKETING & SALES FUNNELS.
Required Qualifications:
Ultimately lead volume, cost per lead/cost per acquisition and ROI/ROAS is how your success will be measured.
Outside the box thinking and your strategies and ideas that help us grow
Successful work experience is a must.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)